Travis Kelce and Taylor Swift's Eras show kiss was seen by millions of fans around the world but for one luxury clothing designer in Florida, the moment had a completely different significance.
The NFL star flew to Buenos Aires, Argentina in his week off earlier in November to see his girlfriend play in South America and was dressed to impress for his night out with a flamboyant blue, white and green shirt with hearts across the back.
Kelce stood next to Swift's dad for the show and was filmed throughout dancing away. But if that wasn't enough priceless free advertising for Logan Horne, Kelce and Swift were then filmed kissing backstage the moment she came off the stage.
'The second I saw the video, I knew it was mine,' Horne told abc news. 'The fact that, you know, it was their first kiss on camera and the shirt happened to be covered with hearts on the back was pretty cool.'