J. Logan Horne and the Men's Shirt Revolution
GQ Mexico on how a shirt gets made. Profiling founder J. Logan Horne, the magazine set out the sequence: a theme is chosen first, then vintage silk scarves are found to fit it, then they are cut so that front, back and sleeves are all different yet read as one piece. Two vintage buttons finish it, and no two shirts are alike. Each is made in a single unisex size. Written in 2021, GQ also detailed what Horne wanted to try next - bookmarks, bedding, hats and lampshades - most of which the brand now makes.
