Fashion brands are also enjoying the interest in “Traylor” — the couple’s nickname on social media. J. Logan Home, one of the brands worn by Kelce during his pre-game arrivals, saw a recent increase of 65 percent in its website traffic. “As a young brand, it’s always exciting when we are introduced to a new client, when the client happens to be a fashionable footballer whose name is on almost everyone’s lips, we have no choice but to appreciate the exposure for the J. Logan Home brand, and for the growth of the business it has caused,” designer J. Logan told WWD.