Travis Kelce's bold fashion choice in Buenos Aires was made by a Florida-based brand
The Palm Beach Post on a hometown connection. When Travis Kelce turned up at Taylor Swift's Buenos Aires concert in November 2023, the shirt he wore drew nearly as much attention as the night itself, and reporter Lianna Norman traced it back to J. Logan Home in Palm Beach. Founder J. Logan Horne is a Florida native and former celebrity stylist who started the label in 2021 after returning home during the pandemic. The shirt came from the Maison collection, each one assembled by hand from vintage silk scarves.
Because the material is finite, every Maison shirt is a one-of-one, which is why, as the Post noted, no reader could go out and buy the same one.
