In the Spotlight: J. Logan Home Gives New Life to Vintage Scarves
WWD on a brand four years in. In an In the Spotlight profile, the trade paper set out how J. Logan Home works: founder J. Logan Horne sources vintage silk from online resellers and local estate sales, then works with a single seamstress to build each shirt from three scarves - all from the same house, chosen around a common theme, and finished with vintage buttons from that same house. Mixing sources is something he deliberately does not do. The piece also covers a year of expansion: the label is now stocked across every location of The Webster and in hotels internationally. On where the pieces end up, Horne told WWD: "It's like a 'Where's Waldo' of J. Logan Home pieces."
