Taylor Swift concert put Travis Kelce's 'exclusive' shirt on map; designer says exposure was 'astronomical'
Fox Business on the response to one shirt. After Travis Kelce was photographed in a J. Logan Home piece following Taylor Swift's Buenos Aires concert, Fox Business spoke with founder J. Logan Horne about what followed. Horne described the exposure as "astronomical," with traffic to the site and searches for the brand rising sharply. The shirt came from the Maison collection, each one assembled by hand from three vintage silk scarves.
